Sales Performance Manager

Key Responsibilities

• Drive revenue growth and improve sales performance across multiple BURDLIFE retail locations.
• Coach sales associates on selling techniques, customer engagement, product knowledge, upselling, cross-selling, and clienteling.
• Improve key retail metrics including conversion rate, average transaction value, units per transaction, repeat business, and service-to-product sales.
• Review daily, weekly, and monthly sales reports to identify trends, opportunities, and performance gaps.
• Create measurable action plans for stores and employees that are not meeting sales expectations.
• Lead individual and group sales training sessions.
• Develop sales contests, incentives, challenges, and performance strategies that motivate teams and increase results.
• Support hiring, interviewing, onboarding, training, and performance management.
• Partner with leadership on promotions, product launches, events, marketing initiatives, and new store openings.
• Monitor customer feedback and identify opportunities to improve service, retention, and loyalty.
• Lead by example and demonstrate exceptional selling behaviors while working alongside teams in-store.
• Provide leadership with regular performance updates, challenges, opportunities, and recommended solutions.

Key Performance Indicators

Success in this position will be measured through performance metrics including:

• Store revenue growth
• Sales goal attainment
• Conversion rate
• Average transaction value
• Units per transaction
• Customer retention and repeat business
• Permanent jewelry performance
• Piercing service performance
• Individual employee sales performance
• Store Manager performance
• Employee training and development
• Customer experience and service standards

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Qualifications

• 3+ years of retail leadership, sales management, or high-volume retail experience.
• Proven track record of increasing retail sales and improving store performance.
• Strong experience coaching and developing sales teams.
• Strong understanding of retail KPIs, reporting, goal setting, and performance management.
• Comfortable holding teams accountable to measurable expectations.
• Excellent leadership, communication, coaching, and relationship-building skills.
• Highly organized and comfortable managing multiple locations and priorities.
• Strong analytical and problem-solving skills.
• Self-motivated, proactive, and comfortable operating in a fast-growing environment.
• Comfortable working directly on the sales floor and coaching teams in real time.
• Experience in jewelry, luxury retail, fashion, beauty, hospitality, or specialty retail strongly preferred.
• Must be 21 years of age or older.

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Why Join BURDLIFE?

• Competitive compensation with performance-based bonus opportunities.
• Direct impact on the growth of an expanding retail brand.
• Opportunity to work closely with company leadership.
• Career advancement as BURDLIFE continues to open new locations.
• Employee discounts on BURDLIFE jewelry and services.
• Paid time off.
• 401(k).
• Entrepreneurial environment where initiative, ideas, and results are recognized.
• Opportunity to help build the sales culture and leadership structure of a growing company.

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